Overview

Around the world consumption of paper has risen by 400% within the past 40 years, with 35% of harvested trees being utilized for paper making. California’s most recent drought (2012-16) saw low precipitation combined with record high temperatures which have resulted in dramatically increased tree mortality and large, severe wildfires. Presently, a record 129 million trees ought to be reestablished in California.

One tree produces roughly 8,000 pages of copy paper. Studies appear that by just disposing of or reducing the use of paper, we are able to realize significant environmental benefits like conserving water, reducing Carbon emission, improving air quality, and reducing deforestation.

A significant number of organizations and businesses are still processing an impressive volume of transactions and content in the paper. Zorrosign is committed to saving trees and having a positive impact on the environment through sustainable practices. Zorrosign takes a dynamic portion in the shift towards bringing down environmental footprint with a paperless digital signature solution, hence we unequivocally accept that within the coming years there will be no got to print documentation.

We all know switching from doing business using paper to digital is not only a savvy business decision but it is additionally good for the environment. Each time you use ZorroSign to digitally execute rather than printing, faxing, scanning, shipping documents overnight to collect signatures, you save trees and water, reduce Carbon emission, while your business saves time and money.

To make a unified platform conveying superior information privacy and security on the blockchain. The thought is to provide a profoundly secure, adaptable, seamless, and vigorous solution to support the end-to-end flow of document signature ceremonies for any circumstance, any industry, any department – for signatories located anywhere and using any device.

Goals for this case study:

• To create a smooth and coherent congruous multi-platform design experience that would represent the company inside out.
• To present its digital products and differentiate from its competitors.
• To create digital signatures for a part of daily lives for everyone, to empower users to sign electronically literally from any place, utilizing any possible device while trusting the service provider and the solution.
• To create a cloud-based & on-premise deployment, handles disentangling, an easy-to-use solution where all contracts are documented and accessible. It is additionally fast, secure, cheap, and eco-friendly.
• It is essential to seek cost-cutting possibilities to improve operational efficiency and to pay attention to customer interests and demands to improve the bottom line.

For our team, design started with business priorities, strategy, and needs. We believed in the power of interdisciplinary collaboration. Therefore, we hosted cross-functional workshops involving designers, a marketing team, a technical lead, and a product owner from the client’s side. Discussions over the raw unfinished work were critical because they allowed us to exchange our views and carve out valuable knowledge.

The Backstory

Printing documents just to capture a customer signature is not only completely outdated in today’s tablet-pervasive everyday life but is also a great waste of time and money. More than that, paper handling is very time-consuming for mobile sales and service personnel and thus reduces the possibilities for efficient customer communication, which in turn limits upsell and cross-sell opportunities. Modern e-signature-based digital document processes are now geared up to remedy the situation, as they are able to close the final gap in the attempt to go fully paperless even when meeting clients on the go.

Introductory broad market research turned out to be or maybe astounding. From the product’s and brand’s point of view, there are comparable high-end technology solutions represented by worldwide obsolete competitors. It was a positive disclosure. We found a great niche for our way of problem-solving.

Signing is daily bread and butter in diverse industries. Having all the contracts in one place in banking, insurance, fintech but moreover for standard manufacturers is viable and it accelerates the business as a whole. The Discovery stage determined the brand and product vision for the signing experience. It also gave us scope for the target audience that ranges from individuals to small and medium-sized businesses and ventures. Geographically, the majority of users come from the US or Europe.

Taking into a deeper look at security aspects and discussing the best architectural choices for fast and seamless integration into our environment. The aspects that are important specifically to mobile scenarios, in which users will see that e-signing is much more than simply signing digital documents—it’s about productivity. It also illustrates the end-to-end business processes that real customers have implemented for mobile e-signing with SIGNificant.

The idea is, what happens when you take 18,000 days of print, archive digitally, and make them available at the speed of a web search?

Asides from it being an intelligent way to basically save the planet — by diminishing the world’s dependency on paper — I was curious about the issue that was highlighted and the sheer thought of digitizing reports.

How might the Zorrosign work as a digital signature and digital transaction management platform with a document management system (to manage files), forms filling, and document security features?

• In a way that is seamless in comparison to the current solutions for it.
• If somebody requested the document, quickly sign and send it.
• Send documents out requesting signatures from one or more people.
• For requesting signatures send a bulk of document to a large group of people.
• At final stage, create templates and approve the workflows.
• For requesting signatures, send out the documents and recipients recieve a secure email with the link of the document.
• Users will click on the link, sign the document and complete all the tasks within a minute.

Rebranding session inclined on research carried out to define the product as well as the brand. It successfully driven to modern brand positioning, the brand’s voice determination and definition of Zorrosign's core message. On the vision level, we painted a picture of where the company ought to go (being dynamic and modern) and on the performance level, we demonstrated where design can influence the foremost important KPIs. The aim of rebranding was to stand out and gain recognition in a crowd allowing customers to relate it with a high degree of credibility and quality.

Zorrosign's positioning reflected the defined vision and core keywords such as high-tech, secure, easy-to-use, innovative, and affordable. Brand’s tone of voice was determined as professional, however friendly in order to have the strongest chance of connecting with diverse consumers.

The focus on narrating in logo design was a pivotal step in order to clearly convey Zorrosign's powerful message and make a brand that transitions from the inside to the outside world. The layers of biometric data (speed, acceleration, pressure, etc.) defining each person’s one-of-a-kind signature were projected into the new Zorrosign logo design illustrating the core company’s values (safety, signature as unique as a fingerprint, and cloud-based bulletproof state-of-the-art program). Together with selected minimal typography, a new identity creates a timeless mark for modern Zorrosign.

Pastel medium kelly green was chosen as the main brand color representing growth, safety, harmony, natural and cutting-edge technology. It is also associated with money and wealth. Brighter greens are best for reflecting nature and energy. Darker greens represent stability and wealth. The green is accompanied by a darker shade of crocodile green, and fluorescent yellow or electric lime when in need of a secondary color.