UX PROCESS




MY EXPERTISE



IA & CONCEPTS


Strange and
multidisciplinary work of an
Information Architect

VISUAL DESIGN


Visualising information, explaining
issues, getting a message across,
telling a story with more than just words

BRAND IDENTITY


Brand strives to
communicate clearly with
the target audience

INTERACTION DESIGN


Exploring how a user might
interact and can describe how
things should behave

MY BEST WORK



Fine Art
ILLUSTRATIONS
&
DIGITAL PAINTING
Data-Driven Designer

Branding
3DS MAX

ABOUT



Aastha Anuja
UI/UX Designer

I am a UI/UX designer from India, now based in Amsterdam, with a passion for crafting intuitive and visually appealing designs. My approach is rooted in user-centered design principles, and I have extensive experience creating for both web and mobile platforms. My design process includes conducting thorough user research, developing wireframes and prototypes, and validating decisions through user testing. I am proficient in tools like Sketch, Figma, and Adobe Creative Suite, and I have coding skills in HTML, CSS, and JavaScript, giving me a solid understanding of how designs translate into functioning products.

In addition to design, I am an artist who explores various mediums such as painting, sketching, graphics, and 3D modeling. My expertise in texturing and lighting enables me to create detailed and dynamic visual works. My portfolio reflects a diverse range of projects, showcasing my ability to deliver impactful designs across different platforms.

I hold an M.A. in Data-Driven Design from HU University of Applied Sciences, where I specialized in combining data with design to enhance user experiences. As a Data-Driven Designer, I integrate AI, UX/UI design, and software testing to create seamless, intuitive user experiences. I am passionate about pushing the boundaries of design to innovate and elevate user engagement. Let’s connect and explore how we can create meaningful and effective user experiences together.

DROP ME A LINE


Please feel free to contact me - Questions, comments, requests? Put it
here and I’ll get back to you.